HSBC, which is one of the largest global financial providers, today announced to enter the Metaverse world. The bank wants to engage with sports, e-sports, and gaming fans on the metaverse with partnerships with The Sandbox.
For engaging with sports, esports and gaming enthusiasts, HSBC will acquire a plot of land, a virtual real estate at the Sandbox metaverse.
Suresh Balaji, the Chief Marketing Officer, Asia-Pacific, HSBC, said, “The metaverse is how people will experience Web3, the next generation of the Internet — using immersive technologies like augmented reality, virtual reality and extended reality.”
“Through our partnership with The Sandbox, we are making our foray into the metaverse, allowing us to create innovative brand experiences for new and existing customers.”
Not only HSBC, Gucci, Warner Music Group (WMG), The Walking Dead, Atari, ZEPETO, Snoop Dogg and Adidas are also among the global brands that are working with The Sandbox.
Sebastien Borget, COO and Co-founder of The Sandbox, said, “We’re pleased to see large, trusted institutions such as HSBC join The Sandbox open metaverse and embrace the culture of Web3, connecting with users through entertainment, gaming and user-generated content.”
More details about the partnerships between HSBC and The Sandbox will be shared soon, so stay connected with us.
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