Brave Browser announced on July 11, 2019, through an official blog post that Privacy-preserving Brave Ads are now available on Brave Android browser. Before this, it was only available for Desktop users. Basically, those who opt for viewing privacy-preserving ads on Brave Browser are awarded 70% of the ad revenue share in Basic Attention Tokens (BAT).
The users who download Brave Browser from the Google Play Store and opts into Brave Rewards by clicking on the triangle available at the right of the URL bar. You can visit this page to understand how to enable Brave Rewards on your Android App.
The users who opt into Brave Rewards will start seeing Brave Ads and accumulate BAT for the action. They can claim their earned BAT on a monthly basis via the integrated wallet in Brave. According to the blog post, users have the options to choose how many ads they would like to see (1 to 5 per hour) or choose not to see any ads.
Users can donate the earned BAT from viewing Ads to their favourite websites, YouTube creators, or Twitch streamers. Soon the facility to redeem BAT for real-world rewards like hotel vouchers and gift certificates via TAP Network’s 250,000 brand partners will be live. The official blog post of Brave also shares its results in terms of click-through rates (CTR) and campaign sign-ups for the advertisers.
As per the post, “With over 90 campaigns that have run from 71 advertisers to date, Brave Ads have delivered a 22.3% clickthrough-rate across the platform, compared to an industry average of under 2%,” said Brendan Eich, CEO and Co-Founder of Brave. “28% of clickthroughs have resulted in landing page visits of 10 seconds or longer. This validates our privacy-preserving approach that treats users as sovereign and rewards them for their attention, and that reconnects advertisers and users directly, for best in class results.”
However Brave Ads are available in countries like the U.S., Canada, France, Germany, and the U.K. Soon it will be available for more countries in Europe and Asia.